ECU selects Minges Bottling Group for exclusive pouring rights

ECU selects Minges Bottling Group for exclusive pouring rights

Images courtesy of ECU News Service and Pepsi.com.

East Carolina University officials have awarded exclusive pouring rights to Minges Bottling Group, a Pepsi-Cola company, after a competitive bid process.

The contract gives Minges Bottling Group the exclusive right to sell its products on campus with a combined bid of up to $8.2 million over a period of 10 years beginning January 11, 2021. This replaces the previous contract with Coca-Cola Bottling Co. Consolidated which had been in place since 2011.

The agreement includes:

  • $1 million sign on bonus to be paid to ECU at contract signing

  • 10 years of annual payments and vending commission up to $510,000 a year which is based on a sliding scale of total cases of product procured to the university

  • Sideline funding for products like Gatorade of $525,000 over 10 years to ECU Athletics

  • $100,000 of in-kind product over the 10-year contract for on campus activities and marketing

“We are happy to welcome Minges Bottling Group as the exclusive beverage provider at ECU. We anticipate a smooth transition and look forward to a successful partnership,” said Sara Thorndike, vice chancellor for administration and finance.

Revenue from the contract will go towards scholarships and other campus programs.

In addition to Pepsi-Cola brand of soft drinks, the Minges product line includes Gatorade, Tropicana juices, Starbucks coffee, Aquafina water and other beverages.

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