East Carolina University officials have awarded exclusive pouring rights to Minges Bottling Group, a Pepsi-Cola company, after a competitive bid process. The contract gives Minges Bottling Group the exclusive right to sell its products on campus with a combined bid of up to $8.2 million over a period of 10 years beginning January 11, 2021. This replaces the previous contract with Coca-Cola Bottling Co. Consolidated which had been in place since 2011.